Picking up where we last left off with Sydney-based streetwear label – Geedup; we carry on the conversation on how they continue to grow by sharing the movement with the community through a ‘never die’ attitude, and the struggles they’ve come across along the way which have made them become stronger as a brand and more so as a family. Watch the second instalment of the interview as we see Geedup is here to ‘Play for Keeps’. And if you haven’t seen part one, you can watch it here.