In case you haven’t heard, Geedup Co. has added a new piece to their collection.  Out of nowhere they have announced that we will be seeing their latest addition, ‘Play for Keeps’ long sleeve available online 12AM EST, as well as both Darlinghurst and Parramatta stores.  The colours used aren’t on the wild side of the rainbow but still on-point as it gives just enough attention to get randoms on the street snapping necks.  There are 3 colourways available to cop, all-occasion black, ice-cold navy and timeless white.

BUT what’s more important is that we get to see a never-before-seen set of pants worn by Paco in the photos.  It looks like a derivative of their ‘Rampant’ pant we saw a few months back, only with embroidery found just above the left knee.  Something to look out for in the coming future perhaps?


59 Flinders St, Darlinghurst
NSW, Australia.
Phone: (02) 9356 8115


Shop 3022, L3, Westfield Parramatta
NSW, Australia.
Phone: (02) 9893 7776

EDIT: Geedup Co. have confirmed the new pants today with their announcement of the seasonless ‘Pennant Pant’!