We’re delighted to present to you the latest collection of New Balance 247 silhouette in four brand new colourways. Following the success of the Luxe Pack earlier this month, New Balance champions the 247 with sports inspired details. The 247 model revolutionises the lifestyle range with craftsmanship, technology and comfort for those on the go 24/7.

Late last year, we took a closer look at what started it all, the Family and Friends release and we’ve noticed some changes. This collections offers a range of subtle differences including reflective 3M hits on the N and collar strap including a rubber “sport” tongue. While still drawing inspiration from heritage models, it features an engineered mesh upper combined with neoprene sock construction. So put your best foot forward and experience the comfort of the sleek REVlite 998 midsole compound.

The New Balance 247 ‘Sports’ collection will be available at New Balance retailers in-store (including Platypus and Hype) and online February 4 for an RRP of $140.00.

What colour is your pick? Remember to follow us on Instagram and hashtag #lifein247 and #dopekoto for all your on-foot shots