RECAP: New Balance 99x Museum at Melbourne’s Up There Store
Ever since I’ve been collecting sneakers, I’ve always been buying various brands of trainers. Ranging from ASICS to Puma, and even Reebok in the mix. The most alluring brand to me is New Balance, shoemakers who are fixed in their ways. Case in point, they are one of the few companies who do not have an Asian-centric manufacturing process. Every “Made in USA” and “Made in UK” stamp of approval means you are getting a quality shoe — period.
I was invited to Up There’s collaborative New Balance 99x Museum to celebrate the launch of their 999 ‘Re-Engineered’ model. An event I was surprised to be a part of. Why? Because there are other New Balance collectors who I think deserve it more than I do. Nevertheless, I am extremely grateful and honoured to be invited to such a prestigious event.
Situated at Up There’s McKillop shop, for the next week visitors of the museum will get to tastefully view an extensive collection from the archives. Some of the greatest collabs to have graced the 99x series are featured upstairs on the shopfront floor. Including but not limited to collabs such as the Horween Leathers, ‘The Kennedy’ and ‘Rosé’ to name a few.
Meanwhile majority of the OG grey 99x sneakers (samples included) were displayed along the basement walls. Multiple samples of the Sneaker Freaker x New Balance 998 ‘Tassie Devils’ were also on full display, a significant shoe in the Australian sneaker community.
Attendees took home a commemorative book put together by the good folks at Up There and New Balance Classics Australia. The book provides an in-depth history of the most enduring line of sneakers from the Boston brand. A souvenir any avid New Balance fan would enjoy!
Shout out to the team at Up There and New Balance Classics Australia for putting together such a sublime showcase of legendary 99x line of sneakers!