For those who didn’t know, NikeID is an offering from Nike which lets people personalise particular sneaker silhouettes. This includes materials, eyelets, laces, midsoles, and even name tags. You can create your very own custom shoe on NikeID the way you want.

For those in Australia who knew about NikeID though, they have been anticipating the arrival of NikeID for a very long time. Because the truth is, we’ve all spent many hours on the US NDC (Nike.com) website mixing and matching colourways on various sneakers but it’s always been bitter sweet when we can’t just straight cop them. I know we have, especially when the crowd-favourite Air Max Zero was made available on NikeID.

Official launch date is yet to be confirmed but for the time being, you can register now and be notified from the good people over at Nike AU. It’s an experience you’re not going to want to miss, trust me!


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