What to Expect Counting Down to Air Max Day
On the lead up to this years Air Max Day, we have seen the re-release of Nike’s most iconic sneakers and O.G. colourways. From the Shady Milkman Air Presto to the 2016 line of Air Max BWs, even the Mini Swoosh made a return on two different colourways on Premium Air Max 1s.
The last installment was a retro of the infamous Atmos ‘Safari’ Air Max 1 (originally released back in 2002), which certainly made sneakerheads ponder the future of Nike and the Air Max silhouette. Rest assured with only a few days left in the countdown, we’re set to give you the line up of what you could potentially cop!
Air Max BW ‘Persian Violet’
Firstly, Nike will be making a grand return with the classic Air Max BW ‘Persian Violet’. The snake-patterned leather contrasting the striking purple swoosh against the white midsole. An iconic sneaker that showcases what Air Max Day is all about.
Air Max LD-Zero H
Last year, Nike made the triumphant release of the Air Max Zero which shook the world and has been dubbed as ‘The One Before The One’. This year we await two brand new silhouettes from the HTM signature crew. Godfather of Japanese streetwear Hiroshi Fujiwara, has gone personal with the Nike Air Max LD-Zero H. Fujiwara wanted to create a silhouette resonating with the classic Nike styles by combining the Nike Boston upper together with the 2014 Air Max sole.
Air Max 90 Ultra Superfly T
Along with Hiroshi, the ‘T’ in HTM, Tinker Hatfield, has also unveiled his latest creation in the past few days. A hybrid combination of Nike’s most popular Air Max and Nike’s fastest football boot, the Air Max 90 Ultra Superfly T. Like Parker, Hatfield went and took elements from two of Nike’s most recognisable sneakers and put them together with the desire to create something that looks and feels like the future. Retailing at $320AUD the Ultra Superfly T is now available at NikeStore.com.au.
Air Max Ultra M
There’s no HTM if there ain’t the ‘M’, that is Nike’s CEO, Mark Parker. He has stuck to a classic on his design, using elements of the Air Max BW to create the Air Max Ultra M. In a short interview regarding the Ultra M on borrowing elements from the BW Mark Parker said, “I like products that communicate what they do very clearly. I love simple, stealth products too, but sometimes it’s fun to come up with something really bold and loud. With a name like Big Window, it’s pretty clear what the Air Max BW stands for”.
Air Max Zero ‘Vivid Sulfur’ & Air Max ‘City Collection’
Nike will also be bringing back another installment of the Air Max Zero in the ‘Vivid Sulfur’ colourway along with the ‘City Collection’ exclusively for women. The ‘City Collection’ will consist of the Air Max 90 Ultra (Shanghai), Air Max 1 Ultra (Paris), Air Classic BW (London), Air Max Thea (NYC), and the Air Max Zero (Toyko).