New Balance fans will have something to rave about over the coming few weeks as J.Crew collaborates with the fellow American shoe manufacturer. This isn’t the first time the two have come together, as previous collaborations between them have produced several exclusive colourways of the New Balance 996, 998 and 1400.

This time we see the 997 silhouette receive the special treatment, featuring an upper made of a premium combination of flawless leather, smooth suede and ever-so-sweet nubuck to make fans drool over this Butterscotch-inspired colourway. Releasing on March 12th at selected stores and online over at the J.Crew website, let’s hope that these will be as “sweet” as it looks in hand.

Check out the collaboration’s video and get a glimpse of how a quality-made shoe is produced.


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