We recently sat down with Geedup, Sydney based streetwear label who have been up-and-coming in developing garments for the wider community. Having inspiration based from street and hip-hop culture we see they have now diversified into something greater. Speaking with the boys who have made what Geedup is today, we get a look inside the growth and the journey of the brand. Showing¬†their come up in 2010 to now, and the strong sense of it being more of a family than just a label itself. Check out the first video of the two-part series above for a look into the brand and what they’re all about.

Check them out or stay in the loop at geedupclothing.com and their instagram @geedupco!