Fresh news from Geedup Co. based out of Sydney as they have announced the appointment of their American Brand Ambassador. The newest addition to their team is no other than one of the biggest names in the Hip-Hop producing industry at the moment ‘J57’.

With affiliations already including the likes of Kendrick Lamar, Joey Bada$$, The Wu Tang Clan, T Roots, Torae and Action Bronson J57’s influence is one that Geedup hopes will allow their brand to cross the Pacific and attract overseas attention.

J57 and Torae.

J57 and fellow Brooklyn Hip Hop artist Torae.

The newly announced partnership and friendship that started building since late 2014 and solidified itself through several meet ups during J57’s time spent in Australia, including working with Joey Bada$$ in a Sydney studio and having several members of Pro Era come through Geedup’s store to check it out for themselves.

To celebrate the news J57 has dropped a new track entitled of course ‘Geedup’. You can check out and download the track for free below.

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For more sounds from J57 head over to his Soundcloud page at the link below:

Also don’t forget to pay our friends a visit over at Geedup Co.